Friday, January 31, 2014

Knowledge Management

Knowledge Management has a lot of importance nowadays. The knowledge management is considered more important than the machinery, equipment and building in an organization. Thus, the organizational knowledge and its correct management are the sole sources of competencies and victory against the competitors of the organization. In the modern internet age, knowledge management is a power. Through knowledge management, the companies are trying to know what their customers want and how to be competitive. Following are the two real world examples of companies. (Eisla, 2009)

Knowledge Management Failure in Calibro Company

Calibro is a large pharmaceutical company based in Switzerland having its labs all over the world. The knowledge management system was implemented in the company in order to provide a collaborative work environment for the staff working for the new drug development. It was expected that this project would lead to faster development among the distributed research staff and the project was named as Baleine Bleue (BB).
The project was not supported in different times especially when the direct support of management was needed. The main role of failure of knowledge management in Calibro was due to the lack of commitment and management support and the management was not familiar with the dimensions of the knowledge management.
Another factor due to which the Calibro is no longer competitive is the wrong selection of the knowledge project manager. The unsophisticated manager had no expertise in the knowledge management and that is why they caused many problems in the implementation of the project. The project manager of knowledge could not control the project effectively and they could not pass it safe. The employees who were selected as the team members of the knowledge management team also did not have competency for this duty. (Peyman, 2005)

Knowledge Management of LeaseCo. And competitiveness


The LeaseCo. Recognized the opportunity of good knowledge management by bidding aggressively on the novel, unpredictable and complex lease opportunities. They were involved in leasing the personal computers in 1980 in order to get unique knowledge from these experiences. The company realized a double advantage by preventing that knowledge from its competitors. The company first invested in its platform for strategic knowledge and then learned enough about the client in order to profitably and competitively prices the leases according to the future opportunities with that client. The clients in turn without going out for competitive bids, through mutual learning contracted with the LeaseCo for the future losses. In this way, the company maintained a sustainable knowledge base barrier to the competition. (Irma & Rajiv, 2008)

Saturday, January 18, 2014

Wal-Mart VS Kmart

Walmart VS Kmart
 
Let’s begin with this question “what are the main factors that drive companies to succeed while others languish.” To answer this question, we have to take two companies compare between them and evaluate their strategies. In my opinion, I think any company that wants to compete with other companies and wins the war has to have a clear goals and strategies, but more important it should provide value for its customers.
 For example, the big discount stores which are Walmart and Kmart. One of them is growing and winning the war and the other is losing, of course you know who is wining without point on it. Even more, some people don’t know what the Kmart is. In the past, anyone knows Kmart. It was a successful company but what happen. Why Kmart lost the competition, even more, yesterday “Sears recently announced it will close its Shelby store in April, after more than 60 years in business in the county.”  According to Dr. Don Caudill, professor of marketing “While the reasons for the demise of Sears may be copious, complicated and uncertain, one of the most significant factors was a failure in market strategy,”    other reason might be true is the company failed to attractive customers spatially middle class. Also, one of the most reasons that Kmart lost the competition with Wal-Mart is Sears Holdings spent $215 million in measured media on Kmart last year, but Walmart had $622 million in measured media spending in 2011. On the other hand, Wal-Mart knows how they give value for their customers. Wal-Mart knows how to play on “always low price” for a big number of products such as food, prescriptions and electronics. They succeeded in convincing customers that they are always the cheaper than any company else in market. Also, the play well on the product VS service which means they avoid products that needs services such as furniture. Moreover, they use privet brand and exclusive offering and the management of urban locations.
In conclusion, I would like to say that Kmart is struggling to find its way to play. As Harry Cunningham, the founder of Kmart said “Sam Walton (the founder of Walmart) “not only copied our concepts, he strengthened them “    
 
Sources:
Leinwand, Paul, and Cesare Mainardi. "Advertising Age." HBR Blog Network. N.p., 15 Dec. 2010. Web. 23 Jan. 2014.
Tessnear, Matthew. "With Local Sears Closing, What's Kmart's Future?" Shelby Star Header Logo. N.p., 21 Feb. 2014. Web. 23 Jan. 2014.